How Important is Image for a Band?

11 Feb

Whether you are trying or not, you are projecting an image when you are playing a live show. You are making the choices: t-shirt and jeans, a skirt (how long or short?), formal wear, outrageous wear. Whatever it is, everything that you do is a part of the overall experience. Like it or not, we live in a society that is based on image. People will look at your band on stage: your clothes, your equipment, any stage decor (if you have a banner hanging up or projected image) and automatically make some conclusions about you even before you begin.

It’s important to provide a consistent, cohesive message. It’s also great if that same image is exciting, edgy, or surprising. It makes you stand out…and standing out is what makes you remembered. So go ahead, dress to kill. And make sure your merchandise, your artwork, anything associated with your “brand” is out there exceeding expectations as well.

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One Response to “How Important is Image for a Band?”

  1. Sammy Naquin February 12, 2011 at 11:21 am #

    This is very true. I just had a talk with my band about this. Every band works so hard to make the best recording but fail to remember the importance of the performance and the way we dress. The people that come to hear the band see all of this and could decide to buy your product are not depending on what they hear and see.If you are playing Dark Rock Music, do not wear a suit and tie.

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